Digital Marketing

Running ads is easy; running profitable ads is not. We do digital marketing by the numbers: every channel has to show how many customers it brings and at what cost, before it gets more budget.

What we do

• Google Ads — search, display and remarketing, grouped by search intent rather than by product.

• Facebook and TikTok Ads — several creatives tested in parallel, keeping whichever has the lowest cost per customer.

• Conversion landing pages — one page per goal, judged by A/B tests rather than opinion.

• Email and lead nurturing — behaviour-triggered sequences, not one message blasted to everyone.

• Monthly reporting — spend, leads, cost per lead, and revenue attributed per channel.

How we work

• Step 1 — Measurement first — no tracking, no launch: without data every conclusion afterwards is a guess.

• Step 2 — Test campaigns — small budgets across several channels, to find which ones deserve investment.

• Step 3 — Consolidate budget — cut what does not work, scale what does — reviewed every two weeks.

• Step 4 — Landing page optimisation — most budget is lost here, not in the ads themselves.

• Step 5 — Report and adjust — we read the numbers with you and decide what next month looks like.

Why TBTECHSOFT

We report the channels that are not working and recommend cutting them, even when that shrinks the budget we manage. An agency that only brings good news is an agency you cannot audit.

What you cannot measure, you cannot optimise — only guess at.

Want to see how we would read your numbers? Get in touch.